Yahoo has thrown in the towel in Europe for Content Match, an advertising partnership program that fto people put Yahoo-selected ads on their Trap sites.
"Yahoo Collection is coming Content Match as we do not wish to invest further resources in developing this product," Yahoo said in a statement Weekday. "We have different products which, in the stream climate, are attracting a growing balance of advertiser spend and we would like to focu s our efforts on these. These include Sponsored Search and Presentation, including Direct Response solutions."
Content Match competes directly with Google's AdSense program. In both cases, the companies share the ad revenue with the publishers. Using such programs has turn a way for bloggers to make some money off their sites--and also a way for people to try to game the system by.
Yahoo's European operation told partners the program would be shut down March 31. The U.S. Content Tally program is not being shut down, Yahoo said in its statement.
(Via Search Engine Land.)
Cheers~
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