In an effort to keep rate with rival Netf lix, Blockbuster has announced a partnership to offer instant right to its video aggregation through various home and portable devices.
The movie rental company has partnered with Transonic Solutions to offer more than 10,000 movies for split an d sale to a variety of PCs, cell phones, portable media players, Internet-connected televisions, and Blu-ray disc players. The collection of offerings will be a combination of titles from Blockbuster and CinemaNow, a movie downloading service that Trans onic recently purchased.
"Blockbuster is a ubiquitous entertainment proximity in the physical world. Through this alliance with Sonic, we plan to become a present presence in the digital world as well," Jim Keyes, Blockbuster's CEO, said in a st atement. "Our content is to offer consumers the most digital content, the most accessibility, via the most devices, both in and out of home."
The partnership is Blockbuster's latest attempt to match Netflix, which has expanded past its DVD-by-ma il service to offer picture streaming on Microsoft's Xbox 360 video game console, Blu-ray players, and TiVo digital video recorders. In November, Blockbuster introduced the MediaPoint player, a set-top box t hat--like Netflix's Roku--offers on-demand content to a consumer's TV.
Blockbuster plans initially to sell videos or rent them on a pay-per-view basis, but the movie rental chain said it is considering offering a subscription plan for unlimited access to Blockbuster's digital library.
Netflix already provides a free Web-streaming service to customers who are signed up for a monthly subscription that costs at least $8.99.
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